Givenchy’s Fall 2016 Ad Campaign Interprets The Runway

Behind the scenes for Givenchy Fall ’16 ad campaign.

Riccardo Tisci‘s Givenchy Fall 2016 Ad Campaign is so “real” that it interprets the runway. In the past, Tisci featured A-list actresses, fashion designer Donatella Versace, NFL player Victor Cruz, and transgender and albino people, but this time around, the creative director is all about making his runway fashions more legible – and approachable.

“My show is always a strong injection of craziness and dream,” he said via an interview with WWD. “I’m sure that some people understand, but I want the general public to understand how to deal with it.”

The models wore creamy outfits with Egyptian falcon prints, sleek black pantsuits, mixed leopard prints and Egyptian motifs, jeans, knit caps and more in the runway-to-reality theme ad.

“Now you see a lot of girls mixing streetwear with Givenchy bags, Chanel bags,” he said. “This campaign shows that I’m keeping my eyes fixed on what’s happening out there in reality. And that, I think, is my strength. My first thing is being real and looking at what is happening out there.”

“Pure elegance, powerful women,” Tisci said of some of the ad images. “As well, I think what’s happening in America now is that women are getting more and more power and I’m happy about that because, in certain countries, women are still abused and killed because they are women.”

Mert Alas and Marcus Piggott shot the ads at a yoga center in Brooklyn, an office building near Saks Fifth Avenue’s flagship and other locations in the borough of Manhattan. Carine Roitfeld styled the campaign.

The double-page spreads are to break in the September issues of American and Japanese Vogue, with men’s images out first in L’Uomo Vogue.

Behind the scenes for Givenchy Fall ’16 ad campaign.