Bottega Veneta Will Combine Women’s And Men’s S/S 2017 Shows To Celebrate Anniversary

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Bottega Veneta Fall  2016 Ready-To-Wear.

Italian luxury goods house Bottega Veneta will show its women’s and men’s Spring/Summer 2017 collections together this September during Milan Fashion Week. This will coincide with the house’s 50th anniversary, as well as 15 years under the creative direction of Tomas Maier.

2016 marks an important year for Bottega Veneta and it deserves a proper celebration in view of [the brand’s] further development,” chief executive Carlo Alberto Beratta said to BoF. “Showing women and men together is quite an organic move for us. Tomas Maier’s vision is of Bottega Veneta as a lifestyle brand, built on both genders, and it has been like this for the last 15 years of his creative direction,” added Beratta. “He actually already included some women’s looks in the Autumn/Winter 2016 men’s show in January.”

It hasn’t been confirmed if Bottega Veneta will continue to use this approach beyond Spring/Summer 2017. However Beratta said, “I believe this approach may be continued, moving forward into 2017 as a natural evolution.” “Our aim is always to decide in accordance with the brand’s philosophy in any step we take, so the factors in making this decision will be what makes more sense for the brand itself. We are not in a rush, we would rather pursue an organic evolution.”

Bottega Veneta will not be showing its men’s collection the coming season on the runway during Milan Men’s Fashion Week. Instead, the collection will be revealed to press and wholesale partners with a presentation.

The Kering-owned company will not adopt direct-to-consumer shows — designed to deliver so-called ‘fashion immediacy’ by linking runway presentations with retail sales — and remains committed to a traditional ‘see now, buy later’ strategy.

Our commitment to the unique art of our artisans and to the incredible quality of our materials will never change, as well as the timeless design of our pieces — which are never linked to a specific season,” explained Beratta. “Time is essential to achieve these qualities for each of our products, and we will never compromise on this out of respect for our core values and identity, which are the reason our clients are loyal to our brand.”

Last month, donbleek.com reported that Public School‘s Dao-Yi Chow and Maxwell Osborne are combining men’s and women’s collections (see it here). Gucci‘s shows will be combined. The luxury Italian house plans to present its men’s and women’s collections in one fashion show starting in 2017 (see it here). Last February, we also reported that Burberry will combine its men’s and women’s shows together in two annual runway events (February and September rather than Spring/Summer and Autumn/Winter) during London Fashion Week (see it here).

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Bottega Veneta Fall  2016 Menswear.

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Bottega Veneta Fall  2016 Ready-To-Wear.

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Bottega Veneta Fall  2016 Menswear.

Photos Credit: Yannis Vlamos/Indigital.tv

Photos Credit: BoF

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Donovan

Donovan is the CEO and Editor-In-Chief of www.dmfashionbook.com. For all general inquiries please email don@dmfashionbook.com Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.