Valentino Teams Up With Perfomance Artist Vanessa Beecroft For ‘Rockstud Untitled’ Installation

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Italian brand Valentino is doing some big things! Earlier in this month, reported that Valentino, which is owned by members of the Qatari royal family, has reportedly put forth an offer of €500 million (roughly $569 million) to buy Pierre Balmain (see it here). According to French newspaper, Les Echos, “The emirate of Qatar, owner of Valentino, filed a preemptive bid for the French fashion house BalmainThe emirate, owner of the Italian fashion house since 2012, is indeed in the running to take over the French fashion house led by its artistic director, Olivier Rousteing.”

Now Valentino has teamed up with performance artist Vanessa Beecroft. Most recently she has collaborated with Kanye West on his elaborate Yeezy Seasons 1, 2 and 3 fashion shows.

According to WWD, “Now Valentino is getting in on Beecroft’s signature multimodel performance aesthetic to launch its “Rockstud Untitled” collection for pre-fall, hitting stores, including the Valentino flagships in Milan, Rome, London and New York City, as well as Bergdorf Goodman.”

The capsule is a unisex collection of classics — a trench, a crewneck sweater, a white shirt, a peacoat — with gold stud trim and labeled with a number from one to 12 on a canvas satchel in which the garment is packaged. Valentino’s creative directors Maria Grazia Chiuri and Pierpaolo Piccioli introducedRockstud Untitledwith their pre-fall lineup and the intention is for the capsule to be ongoing.”

According to a release on the collaboration, the capsule was “inspired from the Japanese Wabi-sabi philosophy — perfect imperfection — that cultivates the idea that nothing lasts, nothing is finished, nothing is perfect.” Chiuri and Piccioli wanted Beecroft to express the clothes’ perfect timelessness through one of her signature performances. “Thus Beecroft assembled a cast of 25 men and women, including actress Emily Mortimer and her husband Alessandro Nivola, model Nicolas Malleville, as well as models scouted through a street casting, for a “human formation” staged on April 10 at the New York Academy of Art, which was photographed and filmed. The images and video will comprise the in-store installations, which also include box forms and mannequins wearing the clothes.”

Chiuri and Piccioli said, “Asking Vanessa to interpret this idea of ours was almost automatic: no one better than her, with an extremely strong and contemporary approach is able to merge, through her art, the concepts of beauty, reality, perfection and uniqueness/diversity. In her performance, different individuals, clothed in ‘uniform’ items, come together in a shared moment that is lived singularly portraying their personal beauty belief.”

Beecroft added, “I have never worked on a unisex concept because my work focuses on sex distinction. I work with groups of women, groups that can look identical from a distance, but that are formed by different identities, different women dressed the same. Like something military. I love the purity of the current designs of Valentino, the consolidation of past techniques with a vision of the present and future. This is an ultimate dream of mine. It was a challenge to work in such a short time on a relatively casual project without looking like an imitation of myself.”


Photos Credit: Courtesy

Source: WWD

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Donovan is the CEO and Editor-In-Chief of For all general inquiries please email Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.