Charlotte Olympia To Launch Activewear Collection With Bodyism

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It was just announced that footwear and accessories brand Charlotte Olympia has teamed up with the activewear and lifestyle brand Bodyism to create a clothing and accessories collection.

The capsule consists 10 ready-to-wear pieces, a gym bag and two pairs of sneakers. Looks include matching pairs of sports bras and leggings in leopard print, and a long-sleeve top and matching gym bag with the same “Kitty” face embroidery that feature on Olympia’s ballerina flats. The price range around $108 for a sports bra, to $425 for the gym bag. The collection will launch in May.

Harrods will be carrying the range exclusively in the U.K., as will Shopbop.com in the U.S. Other retail partners include Stylerunner in Australia, Isetan in Japan and Rubaiyat in Saudi Arabia.

“I wanted to design a range that could be worn out and about, or for working out in the gym. I wanted to add a touch of glamour to sportswear so that you can feel dressed up, even when you’re on the go,” said the brand’s founder and owner Charlotte Dellal, who has a longstanding friendship with the Bodyism team.

Bodyism Activewear cofounder Nathalie Schyllert said Dellal’s playful aesthetic was fully in line with the brand’s philosophy that activewear can be used to make bold fashion statements.

 

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Donovan

Donovan is the CEO and Editor-In-Chief of www.dmfashionbook.com. For all general inquiries please email don@dmfashionbook.com Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.