Expanding Across The Pond: Rebecca Minkoff To Launch Accessories Collection At Selfridges

Above image: Rebecca Minkoff at her Spring 2016 Ready-To-Wear Show.

American fashion designer Rebecca Minkoff is expanding her brand across the pond via a new accessories collection.

The designer has announced the launch of her fall accessories collection at London‘s Selfridges, which will drop in stores this June.

“As a longtime customer of theirs, I’m delighted that our product will be shared with the quintessential London girl who loves Selfridges and is simultaneously, very much the Rebecca Minkoff customer,” Minkoff told WWD. “She’s a Millennial, she wants to be noticed for her sense of style and not the logo she’s wearing, she wants something that is unique and identifiable at a great price point and that has great value.”

“A selection of handbags, footwear, small leather goods and jewelry will be stocked in the British department store’s handbag and accessories department on the lower ground floor.”

Selfridges’ buyer Caroline Fielder said that “Minkoff’s designs will compliment the store’s contemporary offer, with handbags being one of the key product categories, given their fresh design aesthetic and accessible price point.”

“Rebecca Minkoff handbags have a wide appeal due to their playful yet edgy aesthetic. The brand’s DNA is fun and the price point is accessible. From the signature Mini Mac to the M.A.B. tote, there is always a bag that works for any occasion,” said Fielder.

During New York Fashion Week last February, Minkoff presented her Spring/Summer 2016 collection again on the runway (She first showed the collection last September at NYFW: The Shows SS 16). Minkoff also invited consumers to her runway show. She made those decisions in a bid to turn the label into a show-now-buy-now-wear brand that is in tune with the needs of the Millennial consumer.

“We had incredible results, from this year to last year our sales grew over 211 percent and we can definitely see that our consumer liked it and embraced it. So we are very much planning to continue,” said Minkoff.

In related Minkoff news, the designer is also working on filming a TV show and a show on YouTube.

Photos Credit: Monica Feudi/Indigitalimages.com

Source: WWD