Ad Campaign: Pyer Moss Spring/Summer 2016 Collection

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Pyer Moss SpringSummer 2016 Collection1

Pyer Moss just dropped its Spring/Summer 2016 ad campaign and designer Kerby Jean-Raymond continues to highlight race relations in modern society via the messages he uses in his designs and campaigns.

Jean-Raymond has never been afraid to speak on large and political issues weather it was verbally or words/images printed on his shirts. He created the viral “They Have Names” tee-shirt after the deadly shooting deaths of 11 Black males who were killed by White police officers and he also created a “Juneteenth” tee-shirt for Usher to perform in on the 4th of July.

At his Spring 2016 collection presentation during New York Fashion Week: The Shows last September, the designer stepped outside fashion and into the conversation about race.

For the brand’s latest ad campaign, six models (only three are shown here), each hailing from different ethnicities, were utilized to conclude the season in a meaningful way. The imagery was created with the aspiration to untie each other as one.

Black, white and red hues are a common theme throughout. The collection features everything from utility jackets and caged kimono jacket, to button-downs, inner tag tee shirts, fixed damage dress shirts and crewnecks, tanks, shorts and more.

See the full lookbook here and shop the collection here.

 

Pyer Moss SpringSummer 2016 Collection2

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Donovan

Donovan is the CEO and Editor-In-Chief of www.dmfashionbook.com. For all general inquiries please email don@dmfashionbook.com Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.