Jason Wu Launches Sister Label; Grey Jason Wu

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New York-based Jason Wu is expanding his collection. The Taiwanese Canadian fashion designer just launched a new project, a sister label called Grey Jason Wu.

The less expensive collection will launch for spring 2016, available in June at select retailers and via the brand’s website, greyjasonwu.com. The collection is named after the designer’s favorite color.

According to a series of Instagram posts, the collection  was “born from his desire to dress his friends, inspired by their dynamic personal styles.” He continued: “As the Jason Wu collection evolved over the last few years, I felt that there was room for a sister collection that very much addressed the needs of women who look for a beautiful, seasonless wardrobe that is neither too edgy or sweet.”

So far, it appears that the collection will feature printed shirtdresses, a pair of wide-leg cropped white pants and more.

Wu worked with artist Hunt Slonem on bunny-printed chiffon, a multicolored jacquard and embroidered knits featuring bunny motifs.

The collection is made from Italian and Japanese fabrics and features whimsical details, such as trompe l’oeil pockets and contrast top stitching. Prices range from $295 to $1,395.

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Donovan

Donovan is the CEO and Editor-In-Chief of www.dmfashionbook.com. For all general inquiries please email don@dmfashionbook.com Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.