Hailey Baldwin & Lucky Blue Smith Star In 90s Inspired Tommy Hilfiger’s Tommy Jeans Campaign

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Lucky Blue Smith & Hailey Baldwin For Tommy Jeans Campaign 7

Last month, donbleek.com announced that Hailey Baldwin had signed a global contract with IMG Models.

Fresh off her latest contract, Baldwin is back with another Tommy Hilfiger campaign, featuring fashion model Lucky Blue Smith.

The two social, print and runway models are starring in the iconic American brand’s 90s-inspired Tommy Jeans campaign. Tommy Jeans is a new Hilfiger Denim capsule collection that reimagines iconic 90s styles with a “fresh, youthful twist.”

The collection features unisex logo tee-shirts, long-sleeved sweatshirts and oversized denim jackets. The women’s pieces include a bikini, high-waisted jeans, frayed cut-off shorts and dungarees.

Reminiscing on the ’90s reminds me of some incredible memories – from our first collaborations with musicians and celebrities to our continued passion for pop culture,” said Hilfiger in a statement. “Our Tommy Jeans collection celebrates some of my favorite styles from our early years, updated for a new generation of Tommy fans.”

The collection will be available to shop at select U.S. stores and on Tommy.com sometime next week.

Lucky Blue Smith & Hailey Baldwin For Tommy Jeans Campaign 6

Lucky Blue Smith & Hailey Baldwin For Tommy Jeans Campaign 5

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Donovan

Donovan is the CEO and Editor-In-Chief of www.dmfashionbook.com. For all general inquiries please email don@dmfashionbook.com Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.