Gucci Will Combine Men’s & Women’s Shows

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Gucci Spring 2016 RTW6

Gucci Spring 2016 RTW

Moving forward, Gucci‘s shows will be combined. The luxury Italian house plans to present its men’s and women’s collections in one fashion show starting in 2017. The first combined show is scheduled to take place at Gucci‘s sprawling new Milan headquarters in Via Mecenate next year.

It seems only natural to me to present my men’s and women’s collections together. It’s the way I see the world today,” said the brand’s creative director Alessandro Michele. “It will not necessarily be an easy path and will certainly present some challenges, but I believe it will give me the chance to move towards a different kind of approach to my story telling.

Moving to one show each season will significantly help to simplify many aspects of our business,” said Marco Bizzarri, president and chief executive officer of Gucci. “Maintaining two separate, disconnected calendars has been a result of tradition rather than practicality.”

Gucci is also working with the Camera Nazionale della Moda to determine a calendar date that will support the company’s commitment to a “see now, buy later” schedule.

In related Gucci news, Gucci will present its Cruise 2017 collection in the Cloisters of London‘s Westminster Abbey on June 2. This marks the first time a fashion house is hosting a runway show at this location (see it here).

Gucci Spring 2016 RTW25

Gucci Spring 2016 RTW

Gucci Spring 2016 RTW30

Gucci Spring 2016 RTW

Photos Credit: Yannis Vlamos/Indigitalimages.com

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Donovan

Donovan is the CEO and Editor-In-Chief of www.dmfashionbook.com. For all general inquiries please email don@dmfashionbook.com Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.