Collaboration: Onia x Theory Men’s Capsule Collection

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New York based swimwear line, Onia is collaborating with contemporary fashion label Theory for a men’s capsule collection.

The limited-edition trunks include a high-tech version of Onia’s Charles style. The trunks are made from a fast-drying, bonded fabric that features four-way stretch and a waterresistant finish

The collection will be available at Theory stores globally starting this month and will range from $175 for solids and $195 for prints.

We’ve been selling in Theory stores for the past three years and the collection does well,” said Carl Cunow, Onia’s cofounder. “With this collaboration we are building a bigger partnership.”

Onia also produces private label swimwear for retailers including Saks Fifth Avenue and Brooklyn Industries. Since launching the business in 2009, Onia has introduced three other brands that sit under The Onia Group: Trunks Surf and Swim for men and Sole East for women, which target department stores including Nordstrom and Bloomingdale’s, and Teal Cove.

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Donovan

Donovan is the CEO and Editor-In-Chief of www.dmfashionbook.com. For all general inquiries please email don@dmfashionbook.com Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.