Riccardo Tisci Unveils His NikeLab Performance Wear Collection

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Riccardo Tisci Unveils His NikeLab Performance Wear Collection

Sanya Richards-Ross and Ashton Eaton in NikeLab x Riccardo Tisci

Italian fashion designer Riccardo Tisci unveiled his NikeLab performance wear collection. The campaign feature track-and-field star Sanya Richards-Ross and decathlete Ashton Eaton. Inez & Vinoodh lensed the shoot.

The collection will be released in one delivery in July and another in August, and will be available on Nike.com and select NikeLab stores.

One half of the new collection comes in a floral and kaleidoscope print inspired by flowers from Oregon (Nike’s hometown); Taranto, Italy (birthplace of Tisci); and Rio de Janeiro (host city to the 2016 Summer Olympics). The other half comes in graphic black and white with slogans like “Engineered to the exact specifications of Riccardo Tisci.”

“Nike is an American company and very well perceived,” Tisci told Vogue.com. “The opportunity makes a big statement. I think it’s a dream of any designer’s to be in everybody’s home.”

Photos Credit: Inez van Lamsweerde and Vinoodh Matadin

Source: Vogue.com | FWD

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Donovan is the CEO and Editor-In-Chief of www.dmfashionbook.com. For all general inquiries please email don@dmfashionbook.com Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.