Bouchra Jarrar Speaks On Taking The Reign At Luxury French House Lanvin

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Bouchra Jarrar

Last week, reported that Lanvin was “zeroing in on a contract with Bouchra Jarrar to become its new women’s designer,” see it here. A few days later, we reported that the luxury French house has confirmed that “Bouchra Jarrar has been named as the new artistic director of women’s collections at Lanvin,” replacing Alber Elbaz (see it here).

Jarrar assumed the role yesterday Monday (March 14) and her first collection for the house is expected to be for Spring/Summer 2017 (which will most likely be shown in Sept/Oct at Fashion Week).

The French haute couture fashion designer (Bouchra Jarrar) launched her eponymous house in 2010 and earned the haute couture appellation in 2013. She signed on last month to do a high jewelry collection for Mauboussin, debuting in July. She also held positions including studio director at Balenciaga and head of couture design for Christian Lacroix.

Jarrar spoke to Vogue via phone from Paris. Below are some excerpts:

You’re back at a heritage brand for the first time since 2010. Where will the ideas be coming from, the archives or your head?
I’m going to try to learn a maximum of information, but I’m going to bring my own vision. The idea is to be informed by the archives, but not to take too much from them because I want to feel free. I need to keep my own sensibility and keep it free of constraints.

When we see your first collection in September, will it look recognizably Bouchra Jarrar or will it have a new flavor?
I have no idea! What I know is that I was chosen by Michùle [Huiban, Lanvin CEO] for what I represent. Lanvin will give me total freedom and my own space. For sure, you will find me through what I’m going to deliver for Lanvin.

You specialize in tailoring. Alber Elbaz, your predecessor, was more focused on cocktail and evening. What’s your route forward?
I really want to propose a global wardrobe for women by working, of course, on the daywear, but I will have the pleasure also to work on evening and long dresses. What is fantastic for me is to be working with the in-house atelier, to work with them each day. I’m going to work on wonderful flou.

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Donovan is the CEO and Editor-In-Chief of For all general inquiries please email Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.