Calvin Klein Partners With Justin Bieber For His ‘Purpose’ World Tour

Today, it was announced that Calvin Klein will partner with Justin Bieber for his ‘Purpose‘ world tour, which kicked off yesterday in Seattle. The iconic American brand will be contributing pieces to special segments of Bieber‘s tour in North America and Europe.

Calvin Klein will be dressing Bieber and his back up dancers in the brand’s Spring 2016 pieces. Also, select cities will offer on-site branded experiences and a limited-edition zine with never-before-seen images from the campaign.   

Calvin Klein is giving Beliebers a chance to win VIP tickets for specific concert dates, plus the opportunity to meet Bieber in real life. The sweepstakes will be held via Twitter and Instagram, and details will be released soon. 

“I’m thrilled to continue my relationship with my friends at Calvin Klein on the tour,” said Bieber. “Calvin Klein is an iconic brand and it’s been a dream come true to work with them.”

Bieber is the face of Calvin Klein‘s Spring/Summer 2016 global advertising campaign.

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