Fashion News: Willow Smith Is Chanel’s Newest Brand Ambassador

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Congrats are in order for Willow Smith. The 15-year-old fashionista has been tapped as Chanel‘s new brand ambassador. The luxury French house’s creative director, Karl Lagerfeld made the big announcements earlier today during Chanel‘s Fall/Winter 2016/2017 show at Paris Fashion Week.

Smith joins past Chanel ambassadors including Lily Rose Depp, Blake Lively and Kristen Stewart.

“Thank you Karl Lagerfeld and the entire team at Chanel for expanding the perceptions of ‘beauty’ by picking me to be the new Chanel ambassador. I am honored,” said Smith.

Backstage at her first Chanel show in Paris this morning, Smith told Teen Vogue, “Sitting in the chairs and just watching the clothes walk by is so amazing because you get to see the soul that’s inside of them,” she said. “I feel like there is so much creativity going on that I want to inject some of my ideas and some of my energy into the brand, because I feel like there’s a lot of things that come from youth nowadays that need to be expressed and amplified to the world.”

Smith is no stranger to the fashion industry, She was the face of Marc Jacob’s Fall/Winter 2015 campaign, covered i-D‘s magazine Pre Fall 2015 issue and recently signed with Major Modeling Agency.

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Photos Credit: Willow Smith’s Instagram | Chanel’s Instagram

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Donovan is the CEO and Editor-In-Chief of For all general inquiries please email Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.