Robert Pattinson Fronts Dior Homme Fall 2016 Ad Campaign

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Robert Pattinson Fronts Dior Homme Fall 2016 Ad Campaign 1

After already being the face of Dior Homme fragrance, Twilight actor Robert Pattinson continues his working relationship with the brand. He is now the face of the French house’s Fall 2016 Ready-To-Wear Ad Campaign.

Karl Lagerfeld shot Pattinson for the brand’s fall pre-collection ads that will be released on April 1.

Dior Homme offers four collections a year: spring, summer, fall and winter with the spring and fall lines being pre-collections.

“We approached Robert Pattinson for the Dior Homme autumn 2016 campaign,” said Sidney Toledano, chief executive officer of Christian Dior Couture. “He was already the face of the Dior Homme Fragrance and he was thrilled to be also the face for fashion. When we told him that Karl Lagerfeld was going to shoot the campaign, Robert was even more enthusiastic and indeed, the campaign is perfectly reflecting the spirit of Dior Homme.”

The Pattinson ads will run worldwide in print magazines including Esquire’s Big Black Book, GQ and Robb Report, as well as outdoors, in window displays and online,” according to WWD.

Robert Pattinson Fronts Dior Homme Fall 2016 Ad Campaign 2

Photos Credit: Karl Lagerfeld for Dior Homme

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Donovan

Donovan is the CEO and Editor-In-Chief of www.dmfashionbook.com. For all general inquiries please email don@dmfashionbook.com Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.