Burberry To Reveal February Collection In London, Paris Stores, On Apple TV, E-Commerce Website

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British luxury fashion house Burberry just announced that the brand will be taking its February¬†collection straight from the runway to the floor stores next week, when it puts its newest collection on display at the London‘s flagship at 121 Regent Street, for a limited time. After one week, the collection will arrive to Burberry‘s¬†Faubourg Saint-Honor√© flagship in Paris.

The iconic label also has plans to livestream its February 2016 collection on Apple TV and Burberry.com. Additionally, customers on the Burberry app can watch the show anytime and explore the collections further.

The February 2016 Burberry show will be streamed live from the brand’s venue in London‘s Kensington Gardens beginning at 1 p.m. (U.K. time) on Monday, Feb. 22. The London Fashion Week¬†presentation¬†will feature a live performance by award-winning British musician Jake Bugg.

‚ÄúFrom live-streams, to ordering straight from the runway, to live social media campaigns, this is the latest step in a creative process that will continue to evolve,‚ÄĚ said Burberry‚Äôs chief creative and chief executive officer Christopher Bailey earlier this month, according to WWD.

Monday‚Äôs show will be Burberry‘s first¬†collection under the new label¬†‚ÄĒ which combines the previous Prorsum, London and Brit lines (see it here).

Burberry is adopting a ‚Äúsee now, buy now‚ÄĚ model.¬†The brand will combine its men‚Äôs and women‚Äôs shows together in two annual runway events (February and September rather than Spring/Summer and Autumn/Winter) during London Fashion Week, with ‚Äėseassonless‚Äô collections available to buy immediately after the shows (see it here).

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Photos Credit: Courtesy of Burberry

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Donovan

Donovan is the CEO and Editor-In-Chief of www.dmfashionbook.com. For all general inquiries please email don@dmfashionbook.com Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.