John Galliano Unveils First Advertisement With New Visual Identity; Starring Christy Turlington

The John Galliano fashion house has transitioned into a premium contemporary, and has taken the next step, by releasing its first advertisement which stars Christy Turlington.

The ad was developed by creative director Bill Gaytten in collaboration with Atelier Franck Durand, who designed the house’s new logo last year.

Inez van Lamsweerde and Vinoodth Matadin shot the black and white ad in New York. Turlington wears a silk georgette top and white trousers.

“At a time when so much feels ephemeral, Christy is the embodiment of unaffected, everlasting style. What impresses me most in this image is how Inez and Vinoodh have captured her grace while alluding to the boldness at the heart of this brand,” Gaytten said in a statement.

Expect the ad to break in the March issues of French Vogue, Italian Vogue, French Elle and Dazed & Confused, among others.

Photos Credit: Inez van Lamsweerde and Vinoodth Matadin

Source: WWD