Breaking News: Pharrell Williams Is Now A Co-Owner Of G-Star Raw

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Pharrell Williams Is Now A Co-Owner Of G-Star Raw

Breaking News!

Music artist turned fashion mogul Pharrell Williams continues to expand his forever growing fashion empire. Last month, we reported that Williams and “his partners from BBC Miami have repurchased Iconix Brands Group Inc.’s 50% interest in BBC Ice Cream LLC, owner of the Billionaire Boys Club and Ice Cream streetwear brands” (see it here).

It was just announced that Williams is now a co-owner of G-Star Raw.

This partnership comes after two years of collaboration between G-Star and Pharrell’s company Bionic Yarn on the RAW for the Oceans collection, transforming recycled ocean plastic into denim. During this collaboration it became apparent that we have a rare connection when it comes to design, and with our shared pursuit for constant innovation the decision to take our partnership even further was a no-brainer,” the brand said on their website.

“G-Star is an independently minded and forward thinking company. I believe they will be the definitive jeans brand of the 21st century. I am looking forward to be part of that mission and to co-create G-Star’s future” says Pharrell.

Williams is set to be immersed in the company on many creative levels – so stay tuned to see what we create together next.

Photos Credits: Pharrell Williams’ Instagram

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Donovan

Donovan is the CEO and Editor-In-Chief of www.dmfashionbook.com. For all general inquiries please email don@dmfashionbook.com Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.