Tom Ford To Show Autumn/Winter ’16 Collections In September

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Tom Ford Unveils Spring 2016 Advertisement

Above Image: Tom Ford‘s Spring 2016 advertisement

American fashion designer Tom Ford has announced that he will present his Autumn/Winter 2016/17 menswear and womenswear collections in early September to align the show with store deliveries in an effort to “close the gap between runway and retail.”

“In a world that has become increasingly immediate, the current way of showing a collection four months before it is available to customers, is an antiquated idea and one that no longer makes sense,” said Ford. “We have been living with a fashion calendar and system that is from another era. Our customers today want a collection that is immediately available. Fashion shows and the traditional fashion calendar, as we know them, no longer work in the way that they once did. We spend an enormous amount of money and energy to stage an event that creates excitement too far in advance of when the collection is available to the consumer. Showing the collection as it arrives in stores will remedy this, and allow the excitement that is created by a show or event to drive sales and satisfy our customers’ increasing desire to have their clothes as they are ready to wear them.”

A handful of other designers and brands including Burberry, Rebecca Minkoff, Thakoon Panichgul, Misha Nonoo, Giles Deacon and Matthew Williamson are also taking this approach.

Will other brands follow?

Photos Credit: Nick Knight

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Donovan

Donovan is the CEO and Editor-In-Chief of www.dmfashionbook.com. For all general inquiries please email don@dmfashionbook.com Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.