Karlie Kloss Fronts Diane Von Furstenberg Spring/Summer 2016 Ad Campaign

Diane Von Furstenberg tapped model Karlie Kloss to front her DVF Spring/Summer 2016 Ad Campaign.

The images feature Kloss in mixed DVF prints along with terms such as “work magic,” “play cool,” “in love,” “self taught,” and “self made.”

The ad images were styled by Clare Richardson and photographed by Angelo Pennetta. It was created with New York – based creative agency Alldayeveryday.

All of the images were created to celebrate von Furstenberg’s mantra, “be the woman you want to be” and to start a conversation using the hashtag, #youbeyou.

“This campaign feels so DVF because the first things you see are confidence and colorful prints,” von Furstenberg said, according to a press release. “Karlie was a perfect choice to represent-and celebrate-the multifaceted nature of today’s woman. She is a supermodel, she is an entrepreneur, she gives back, she is a student, she is close to her family.”

“She’s passionate, constantly improving herself, fearless. She knows who she is and is never afraid to show it. She is the woman she wants to be. Together we invite all women to find this spirit and confidence in themselves,” the DVF brand founder added.

“I am proud to have worked with Diane and the DVF team on this beautiful campaign,” Kloss said. “In true DVF fashion, the only direction I got on set was to be myself! I love that it’s about being who you are and empowering others to do the same.”

Photos Credit: Angelo Pennetta