Spring 2016 Campaign: H&M X David Beckham Bodywear
Fast fashion retailer H&M reunited with former pro footballer David Beckham for another Bodywear collection and the official campaign has just been released.
The campaign was shot by famed photographer Mario Sorrenti.
The latest collection features sportswear staples, including sweatshirts and jogging pants, all in neutral hues.
In the campaign, Beckham is photo’d modeling a tee-shirt, crewneck sweatshirt, and long sleeve tee-shirt.
The new collection will launch globally on February 4 on the brand’s website and in H&M stores that carry men’s wear.
“Everything about my Bodywear for H&M has to be authentic,” said Beckham. “If I wouldn’t wear it, then it doesn’t go in the collection. I want to choose a range that has great quality and design, but is affordable. I’m always trying to evolve the Bodywear collection, and include classic pieces like sweaters and track pants that I would wear out, or at home.”
The campaign will appear in the March issues of monthly titles, although the company would not give any details.
Photos Credit: Mario Sorrenti for H&M