Spring 2016 Campaign: H&M X David Beckham Bodywear

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H&M X David Beckham Bodywear 1

Fast fashion retailer H&M reunited with former pro footballer David Beckham for another Bodywear collection and the official campaign has just been released.

The campaign was shot by famed photographer Mario Sorrenti.

The latest collection features sportswear staples, including sweatshirts and jogging pants, all in neutral hues.

In the campaign, Beckham is photo’d modeling a tee-shirt, crewneck sweatshirt, and long sleeve tee-shirt.

The new collection will launch globally on February 4 on the brand’s website and in H&M stores that carry men’s wear.

‚ÄúEverything about my Bodywear for H&M has to be authentic,‚ÄĚ said Beckham. ‚ÄúIf I wouldn‚Äôt wear it, then it doesn‚Äôt go in the collection. I want to choose a range that has great quality and design, but is affordable. I‚Äôm always trying to evolve the Bodywear collection, and include classic pieces like sweaters and track pants that I would wear out, or at home.‚ÄĚ

The campaign will appear in the March issues of monthly titles, although the company would not give any details.

H&M X David Beckham Bodywear 2

H&M X David Beckham Bodywear 3

Photos Credit: Mario Sorrenti for H&M

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Donovan

Donovan is the CEO and Editor-In-Chief of www.dmfashionbook.com. For all general inquiries please email don@dmfashionbook.com Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.