Joey Bada$$ For Calvin Klein’s Spring 2016 Global Advertising Campaign

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Earlier this morning, we announced that mega popstar Justin Bieber is the face of the Calvin Klein‘s Spring 2016 Global Advertising Campaign (see it here).

Also appearing in the American house’s latest advertisement is Brooklyn‘s rapper Joey Bada$$.

The iconic brand tapped big-name celebs and lesser known singers, models, rappers and influencers to star in their campaign.

Championing its hashtag #mycalvins, the campaign made its debut via the stars’ social media accounts. Tyrone Lebon shot the campaign. 

Expect images and videos from Kendall Jenner, Kendrick Lamar, Abbey Lee, Fetty Wap, Saskia de Brauw, FKA Twigs, Sung Jin Park, and more in the coming days.

Discussing the campaign this season, Calvin Klein, Inc. CMO Melisa Goldie says, “This campaign is representative of how culture is evolving as we speak. We’re bringing together a diverse mix of provocateurs with a unique collective of visual artists to create content that sparks and drives cultural conversation.”

Goldie adds, “Millennials reject labels when it comes to their own identities, and they want products that are personalized and individual, which we’re achieving as Calvin Klein moves toward further establishing itself as a lifestyle-centric global brand. To do that, we have to recognize that people don’t want traditional one-sided advertising anymore. Instead, they want to participate in campaigns that capture their imagination. With this campaign, we feel we have created something that truly illustrates the future of the brand, and captures the current youth culture zeitgeist.”

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Photos Credit:  Tyrone Lebon for Calvin Klein 

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Donovan

Donovan is the CEO and Editor-In-Chief of www.dmfashionbook.com. For all general inquiries please email don@dmfashionbook.com Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.