Christopher Kane Launches First Ad Campaign

Scottish fashion designer Christopher Kane has launched its first ever ad campaign.

British model Alice Buckingham stars in the brand’s campaign, wearing a multicolored fringed dress from the designer’s spring 2016 collection. The ad also shows a detail of the model’s hand inside a transparent patch pocket.

Harley Weir shot the campaign for the London-based label, which was styled by Joe McKenna. The ads were shot on a minimalist indoor set in London.

“I look forward to experimenting and building my brand image through this medium; it’s an exciting time for us,” Kane told WWD.

The campaign will break in the March editions of U.K. and international publications, including Vogue.

Christopher Kane is set to launch his first e-commerce site soon.

Photos Credit: Harley Weir