Proenza Schouler’s Spring/Summer 2016 Ad Campaign

Proenza Schouler just released their Spring/Summer 2016 Ad Campaign. Models Selena Forrest, Olympia Campbell and Nicole-Antonia Spagnola are featured in the ads.

Zoe Ghertner lensed the campaign, while Marie Chaix styled it.

For the ads, design duo Lazaro Hernandez and Jack McCollough wanted to capture the essence of the brand’s ideal woman in a “deeply personal and completely honest” way, according to WWD.

“The aim was to capture a kind of confident individualism we are consistently drawn to and to explore the intimate and personal narrative that was an important subtext to the spring 2016 collection,” the designers told WWD in a joint statement.

The ads are slated to break in March issues of Vogue, Harper’s Bazaar, Interview and W as well as biannual publications such as Love, Purple, Pop, Self Service and The Gentlewoman.

In related news, Proenza Schouler’s pre-fall 2016 imagery will not be revealed.

Photos Credit: Zoe Ghertner