Salvatore Ferragamo Unveils Spring 2016 Campaign

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Salvatore Ferragamo Unveils Digital Film for Spring Campaign1

Creative Director Massimiliano Giornetti launched a short digital film for Salvatore Ferragamo‘s Spring 2016 campaign.

The spring ad and film was lensed by Craig McDean and feature models Maartje Verhoef, Jing Wen, Julia Van Os and Jon Kortajarena.

For the ad, director Theo Stanley focused on the collection’s long, multicolored cotton sundresses, bread-and-butter shoes and accessories.

Dubbed “Lo Splendore Della Vita [‘The Splendor of Life’],” the campaign’s concept is inspired by the brand’s namesake founder, who believed that “there is no limit to beauty or the pursuit of perfection.”

Salvatore Ferragamo Unveils Digital Film for Spring Campaign2

Salvatore Ferragamo Unveils Digital Film for Spring Campaign3

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Donovan

Donovan is the CEO and Editor-In-Chief of www.dmfashionbook.com. For all general inquiries please email don@dmfashionbook.com Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.