Salvatore Ferragamo Unveils Spring 2016 Campaign

Creative Director Massimiliano Giornetti launched a short digital film for Salvatore Ferragamo‘s Spring 2016 campaign.

The spring ad and film was lensed by Craig McDean and feature models Maartje Verhoef, Jing Wen, Julia Van Os and Jon Kortajarena.

For the ad, director Theo Stanley focused on the collection’s long, multicolored cotton sundresses, bread-and-butter shoes and accessories.

Dubbed “Lo Splendore Della Vita [‘The Splendor of Life’],” the campaign’s concept is inspired by the brand’s namesake founder, who believed that “there is no limit to beauty or the pursuit of perfection.”