Ralph Lauren Collection Heads To The South Of France For Its Spring 2016 Campaign

Ralph Lauren headed to the South of France for their spring 2016 ad. The group styled in pieces from the American brand’s spring 2016 collection as they were photo’d on a luxury yacht off the coast of the French Riviera.

Photographer Bruce Weber captured the models as they enjoyed a great getaway in the Mediterranean Sea.

“It has a romantic rusticity, as well as a sleek and luxurious sportiness that represents to me both the cool insouciance and understated style of the women who inspire me,” said Ralph Lauren.

Photos Credit:  Bruce Weber for Ralph Lauren