Kendall Jenner Stars In Mango’s ‘Tribal Spirit’ Spring 2016 Campaign

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After napping models Kate Moss and Cara Delevingne for Fall 2015 ads, Mango tapped “social” model Kendall Jenner for their Spring 2016 ad.

Jenner is starring in the brand’s “Tribal Spirit,” the first of the four separate themes that make up the Spring 2016 campaign. The fashion chick will model the collection, which is inspired by the African savanna, and includes a tribal print dress with a high slit, and a leather fringe minidress.

It really bothers me when brands use African-inspired themes in their campaigns and runway shows, but don’t use any Black models. That doesn’t makes any sense to me!

Valentino‘s Spring/Summer 2016 ad campaign features White models in Black girl cornrows (see it here).

Famed fashion photographer David Sims shot Mango‘s campaign in a London-based studio last month.

The brand is organizing their marketing strategy to be as close as possible to the strategy of the product.

We are organizing our marketing strategy to be as close as possible to the strategy of the product,” said Mango vice president Daniel López in an interview. “We are creating and detecting and launching trends very quickly on the sales floor. And we’re also shooting the campaigns with the trends that we will have in the stores in that relevant month.”

He said the celebrity that will star in each campaign will reflect “the relevant trend” for that month.

As far as why they chose Jenner, “We thought that she was the best model to embody this trend. And obviously the upside with that is that, as a model, she’s very professional, she works fantastically. As a celebrity she has huge repercussions in the market and among her followers.

Photos Credit: David Sims for Mango

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Donovan

Donovan is the CEO and Editor-In-Chief of www.dmfashionbook.com. For all general inquiries please email don@dmfashionbook.com Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.