
Trevor Signorino & Sang Woo Kim Star In Diesel’s Sexy Spring 2016 Underwear Ads
Models Trevor Signorino and Sang Woo Kim joined forces for Diesel‘s sexy Spring 2016 Underwear Ads.
The ads were shot under the creative direction of the label’s creative director Nicola Formichetti.
For the brand’s Spring 2016 ads, Diesel was highly influenced by social media and the internet – creating custom emojis and videos that reference online dating, Snapchat, selfies and more.
The ads will run on dating and sex sites including Phub/YouP*rn, Grindr, and Tinder.
Formichetti told Dazed magazine, âI wanted to decode the idea of digital culture â the way we connect,â Formichetti said. âEmojis are our new language, this is how we communicate now.â
âWe still advertise on billboards and magazines theyâre important, but more and more we need to start advertising where people go,â Formichetti said. âWhich is phones, iPads and digital screens, websites.â âFor Tinder, we got one of our models to pretend to be a user, so youâre swiping and then Sam comes up like âhello!â Itâs clear that itâs an ad, but weâre engaging with where we are, and thatâs about this transparency.â
âTo launch our new underwear on Phub is like⊠hello!â said Formichetti. âThey were so collaborative, I think weâre the first brand to go on Phub. At Diesel, we want to talk about things that not everyone else is talking about â I like that we get to do that. Sexuality is still a taboo in todayâs world.â
Expect the ads to break soon!
Signorino is represented by Re:Quest Models in New York, while Woo Kim is with Select Model Management in London.
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Donovan is the CEO and Editor-In-Chief of www.dmfashionbook.com. For all general inquiries please email don@dmfashionbook.com Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.