Prada Spring/Summer 2016 Menswear Campaign

For its Spring/Summer 2016 Menswear Campaign, Italian house Prada called actors Logan Lerman, Billy Howle, and Matthew Beard to front the advertisement.

The shoot was lensed by photographer Craig McDean.

The brand said, “Vulnerability possesses its own unique power, the power of truth. The house’s SS16 Menswear Advertising Campaign encapsulates this essence in a series of deceptively casual and relaxed portraits.