American Designer Tom Ford Is Leaving The Runway

Last week, donbleek.com reported that American fashion designer Tom Ford will present both his Fall/Winter women’s wear and men’s wear collection in “small, intimate presentations” during New York Fashion Week: The Shows on February 18 (see it here).

Ford has become the latest designer to cancel his runway presentation in favor of one-on-one appointments with press and buyers as designers seek alternative ways of showcasing their collections in a bid to reach the increasingly demanding – and sophisticated -end customer.

Ford said this season he wanted to focus on detail, and the individual examining it. “In previous seasons, I have presented the collections in my London showroom to the press in an informal format that allows me to speak with journalists while they view and touch the clothes. As we all know, the way in which we show clothes, not only to the press, but also to the consumer, is changing,” he said last Thursday.

“Right now, I think that a certain fluidity is necessary in regards to how we communicate with the consumer. The most important thing to me with a presentation is that it communicates the message of the season and the point of view of the collection. Next season, it feels right to return to a format that is intimate and shows the detail of the clothes.”

Ford also mentioned that the American market has become “increasingly important,” for the house with retail flagships opening this year in Houston and Miami, and one in Atlanta slated for Feb. 2016. They will join Ford‘s existing flagships in New York, Las Vegas, Beverly Hills, Dallas and Chicago.

Photos Credit: Courtesy of Tom Ford

Source: WWD