Fashion E-Commerce Lyst Releases First Advertising Campaign

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Fashion E-Commerce Lyst Releases First Advertising Campaign9

Fashion e-Commerce Lyst.com has released its first advertising campaign, which was produced in partnership with creative agency Anomaly.

The images were shot by British photographer Charlotte Wales.

“We wanted to ensure our marketing was as disruptive as our product,” said Chris Morton, chief executive officer and cofounder of Lyst.

Our success to date has been driven by marrying insights from data science with the emotional nature of fashion. The campaign is a manifestation of this, by celebrating the power of beautiful fashion imagery and intelligent insights into the fashion consumer’s behavior,” said Morton.

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Fashion E-Commerce Lyst Releases First Advertising Campaign8

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Donovan

Donovan is the CEO and Editor-In-Chief of www.dmfashionbook.com. For all general inquiries please email don@dmfashionbook.com Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.