Fashion E-Commerce Lyst Releases First Advertising Campaign
Fashion e-Commerce Lyst.com has released its first advertising campaign, which was produced in partnership with creative agency Anomaly.
The images were shot by British photographer Charlotte Wales.
“We wanted to ensure our marketing was as disruptive as our product,” said Chris Morton, chief executive officer and cofounder of Lyst.
“Our success to date has been driven by marrying insights from data science with the emotional nature of fashion. The campaign is a manifestation of this, by celebrating the power of beautiful fashion imagery and intelligent insights into the fashion consumer’s behavior,” said Morton.