Dior Launched Shoe Pop-Up Shop At Bergdorf Goodman; Tapped Fashion Bloggers & Editors To Promote It
European luxury goods company Dior has launched a shoe pop-up shop at high-end retailer Bergdorf Goodman. The collection is the house’s 2016 cruise collection footwear.
Dior‘s footwear collection consists 14 different footwear styles– the pumps and flats feature laser-cut details, designed in black and white and the brand’s signature appliqued flowers and crystals embellishments. The mesh slip-on trainers and sneakers feature a crystal embellishments as well. Prices range from $830 to $1,140.
The project was two years in the making with official collaboration plans in the works for a year, according to Bergdorf Goodman‘s president Joshua Schulman.
Pamela Baxter, the president of Christian Dior Couture and president and chief executive officer of L.V.M.H. Perfumes & Cosmetics said to WWD, “The whole purpose and goal of this was to really leverage our partnership with Bergdorf and push the client base that they have that we don’t have. It’s really a win-win for everyone.”
Dior‘s shoe pop-up shop is set to run until December 31.
The collection is also available online at BergdorfGoodman.com.”The customer likes to shop online. There’s pent-up demand for some of these brands that until now have not been online,” said Schulman.
Bergdorf Goodman has tapped some fashion bloggers and editors including Shiona Turini, Eva Chen, Aimee Song, Leandra Medine, and Kristen Noel Crawley to model and promote the new collection for their website (Bergdorf).