Kenzo Paris Launches E-Commerce Website In The U.S.

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Paris-based luxury brand Kenzo launched an online/e-Commerce website for their U.S. customers. Delivery is available for all 50 states. Prior to the launch, Kenzo‘s e-Commerce was just for European shoppers.

Ever since our beginnings at Kenzo, we have always put our online activity at the forefront of the brand’s development,” creative directors Carol Lim and Humberto Leon told WWD.

We are excited at how quickly the online business has grown across Europe and helped us to build a strong, loyal and dynamic community. We feel Kenzo is now ready to enter a new market, our home market,” the Kenzo designers added.

The U.S. e-Commerce launched yesterday Wednesday (November 11) and it’s already selling the brand’s anticipated holiday 2015 capsule collection.

The label recently revamped Kenzo.com, according to WWD, in an effort to “better integrate branded content and e-commerce and will be updated twice a month.” The relaunched site also offers images and videos.

We wanted to edit and amplify,” Lim and Leon said, “to create a powerful online experience as well as make it easy to buy product.”

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Photos Credit: Kenzo’s Instagram

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Donovan

Donovan is the CEO and Editor-In-Chief of www.dmfashionbook.com. For all general inquiries please email don@dmfashionbook.com Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.