Alessandro Michele Is Hitting The Road Again: Gucci To Show Cruise 2017 Collection In London

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Gucci Reveals Cruise 2016 Ad Campaign2

The above image is from Gucci Cruise 2016 Ad Campaign.

Alessandro Michele is hitting the road again. The Gucci creative director will show the luxury house’s Cruise (Resort) 2017 Collection in the capital and most populous city of England.

Last June, Gucci brought their Cruise 2016 show to New York City, where Michele shut down a street block in the Chelsea neighborhood.

The Italian fashion house has chosen another fashion capital (London) to host its Cruise 2017 Collection next year.

Last September, debuted Gucci‘s Cruise 2016 Ad Campaign which feature models Julita Formella, Allie Barrett and Rhiannon McConnell (see it here).

Last month, we reported that Chanel will cruise to Havana, Cuba for its 2017 show (see it here).

Big name brands taking their cruise (or “resort”) shows on the road is very trendy. It seems like they’re trying to outdo each other.

Louis Vuitton showed its Resort collection in Palm Springs last May, Dior cruised to the French Riviera and Max Mara staged their resort runway show in London last spring.

Photo Credit: Courtesy of Gucci

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Donovan is the CEO and Editor-In-Chief of For all general inquiries please email Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.