Underwear Campaign: Joan Smalls For Calvin Klein x Zalando

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Joan Smalls featured in Zalando's collaboration with Calvin Klein for their Share Your Sexy campaign.

Puerto Rican fashion model Joan Smalls fronts a Calvin Klein Underwear Campaign for European online retailer Zalando.

Photographer Daniel Jackson photographed and directed the #ShareYourSexy TV and digital campaign.

According to WWD, “Going live on TV in mid-November, Smalls will directly address the consumer on the subject of sexiness in a series of ads tailored specifically to Zalando’s 15 European markets. It also highlights an as-yet-underdeveloped classification for Zalando — namely underwear — just in time for Christmas.”

Joan Smalls featured in Zalando's collaboration with Calvin Klein for their Share Your Sexy campaign.

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Donovan

Donovan is the CEO and Editor-In-Chief of www.dmfashionbook.com. For all general inquiries please email don@dmfashionbook.com Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.