Net-A-Porter’s Founder Natalie Massenet Registers New Company, Imaginary Ventures Ltd. In The U.K.

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Last September, reported that Net-A-Porter‘s founder Natalie Massenet has resigned from the online fashion retailer prior to its planned merger with Yook. She was set to be executive chairman of the combined company after a planned merger with Italian rival Yook Spa, but now she served all ties with the company and won’t be a member of the board of directors of the new group (see the full story here).

We also reported that following it’s official merger, YOOK Net-a-Porter Group promoted Alison Loehnis to president of The Net-a-Porter Group. She will report directly to CEO Federico Marchetti. In her new role, Loehnis will oversee, Mr, and PORTER magazine (see it here).

We’re now hearing that Massenet has registered a new company called Imaginary Ventures Ltd. The company has been registered in the U.K. Paperwork was filed at Companies House, the official registry of all U.K. businesses.

According to WWD, “In the filing, she is named as the sole director and shareholder, and on the form, her occupation is listed as “none.” The date of the filing was Oct. 14.”

A spokesman for Massenet confirmed the Companies House facts were correct but declined to provide further details about the nature and timing of the new venture.”

Massenet began her career at Women’s Wear Daily and worked as Isabella Blow’s assistant at Tatler. She founded Net-A-Porter in 2000 in London, and launched the site in her Chelsea home. She leaves with more than 100 million pounds ($153 million) after selling shares in Net-A-Porter, according to their source.

Photos Credit: Kyle Ericksen | Courtesy 

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Donovan is the CEO and Editor-In-Chief of For all general inquiries please email Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.