Fashion News: Alison Loehnis Named President Of YOOX Net-a-Porter Group

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This was fast! Just last month, exclusively reported thatĀ Net-A-Porterā€˜s founder NatalieĀ MassenetĀ has resigned from the online fashion retailer priorĀ to its planned merger with Yook. She was set to be executive chairman of the combined company after a planned merger with ItalianĀ rival Yook Spa, but now she served all ties with the company and wonā€™t be a member of the board of directors of the new group (see the full story here). Two days later, we then reported thatĀ ā€œit was only a matter of timeā€ for her to leave (see it here).

Following it’s official merger, YOOK Net-a-Porter Group promoted Alison Loehnis to president of TheĀ Net-a-Porter Group. She will report directly to CEO Federico Marchetti. In her new role, Loehnis will oversee,, and PORTER magazine.

In the past, Loehnis served as president of Net-a-PorterĀ (this role doesn’t differ much from her new role but it is a new role).

She originally joined Net-a-Porter in 2007 as vice president of sales and marketing and was promoted to president of in 2011. The site saw a lot of growth under her leadership, including the launch of a beauty business, Net-a-Sporter, the creation of an Asia-Pacific website, the establishment of a distribution center in Hong Kong, and she helped Net-a-Porter go into a partnership with Chanel for its first e-Commerce venture, and Dolce & Gabbana, for its first dedicated capsule collection for a retailer.

ā€œTheĀ opportunities within the business for growth, development and innovationā€”values that have always been at theĀ heart of our workā€”are now without boundaries as part of YOOX Net-a-Porter Group,ā€ saidĀ Loehnis.

ā€œWith the integration process well underway, we want the bestĀ people in key roles and we will promote the most talented from across the group,ā€ addedĀ Marchetti.

Photo Credit: Net-a-Porter

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Donovan is the CEO and Editor-In-Chief of For all general inquiries please email Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.