Entrepreneuress: Jessica Alba Launches ‘Honest’ Beauty Line

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American television/film actress and model turned entrepreneuress Jessica Alba is running a billion dollar empire. Her The Honest Company is reportedly value at about $1.7 billion.

Alba is expanding The Honest Company (a company of non-toxic baby and homecare products). She just launched a new beauty line, Honest Beauty and last night Wednesday (September 9), she presented the collection to a group of editor in New York City.

According to Fashionisa, “The range contains 17 skin care products — cleansers, a facial mist, moisturizers, wipes, etc. — and a whopping 66 makeup products, including foundations. The most expensive item, the moisturizer, rings up at $34. Honest Beauty offers every single product a self-respecting beauty line needs to have these days: a do-everything balm, lip crayons, things inspired by Asian beauty products (like a fantastic powder cleanser in single-serve packets and a konjac sponge), fluid facial sunscreens, a lash primer/mascara combo and a face primer that works well under makeup or on its own. And yes, they are formulated without parabens, sulfates, mineral oil, synthetic fragrance and all of the other things no one wants in their products anymore. The packaging is surprisingly chic — are all sleek and minimal in tones of white, pale pink and silver with a mirror finish.”

Photo Credit: Jessica Alba’s Instagram 

Source: Fashionisa 

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Donovan is the CEO and Editor-In-Chief of www.dmfashionbook.com. For all general inquiries please email don@dmfashionbook.com Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.