Commerical: Gisele Bündchen Stars In Stuart Weitzman’s Fall/Winter 2015 Ad Campaign
After already starring in an ad campaign for Stuart Weitzman Fall 2014 here and the brand’s Spring/Summer 2015 Ad Campaign here, Brazilian model Gisele Bündchen returned to Stuart Weitzman for the brand’s Fall 2015 ad campaign here.
After starring in three consecutive campaigns for Stuart Weitzman, the supermodel is now starring in a 30-second commercial for the storied footwear label.
Mark Testino-directed the black-and-white commercial called, In Our Shoes. The full commercial will air this Sunday during the 2015 MTV Video Music Awards.
The actual commercial was inspired by Taylor Swift, Weitzman said. “Renowned singers call us all the time to make us shoes for their performances — we did Beyoncé for a few tours as well as Rihanna and Jennifer Lopez.” “This year, Taylor Swift asked for like, a dozen pairs for all of her changes [on the ‘1989 World Tour’]. I went to her show in Philly and I was floored. She’s big with all the 15-year-olds, but I wrote her a note that says, ‘You now have a grandfather as one of your fans.’ We make the shoes with extra-cushion so she can dance and thought, ‘Hey, we make dance shoes…maybe we should find some way to show them off.’”
In the commercial, Bündchen is doing the electric slide with a group of male backup dancers. “The message is ‘Stuart Weitzman makes great product and you can dance in them,’” the designer said of the video. “If girls see that you can dance in them, they sure know that we can wear them. The commercial side comes in that way in the sense that we’re selling the story of our DNA. We think that showing off what you can do in those boots is just as important as how you look in them.”
You could see the behind-the-scenes preview at WWD.
Photo Credit: Courtesy of Stuart Weitzmans
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Donovan is the CEO and Editor-In-Chief of www.dmfashionbook.com. For all general inquiries please email email@example.com Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.