Fall 2015 Global Ad Campaign: Calvin Klein

Calvin Klein Inc. has collaborated with artist Charles Atlas for its Fall 2015 Global Ad Campaign.

Atlas shot models Grace Hertzel, Tami Williams, Filip Hrivnak, Otto Pierce and Maartje Verhoef in New York City. Atlas worked closely with the brand’s women’s creative director Francisco Costa and men’s creative director Italo Zucchelli in creating the video and still images.

“Collaborating with an art luminary like Charles Atlas deepens the brand’s connections with the art world,” said Melisa Goldie, chief marketing officer of Calvin Klein, Inc.

The ad campaign, produced under the creative direction of Klein’s in-house ad agency, will include print, digital and outdoor advertising.