Back To School: Public School’s Fall 2015 Ad Campaign

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Public School's Fall 2015 Ad Campaign5

Public School continues to make major moves after showing their spring 2016 menswear collection during the inaugural New York Fashion Week: Men’s (see it here).

Founders/Creative Director Dao-Yi Chow and Maxwell Osborne released their Fall 2015 campaign. The back to school-inspired campaign features an office park setting, complete with vintage Apple desktops, matte gray file cabinets, and manila file folders galore.

The campaign was lensed by Greg Harris, star Karolin Wolter and Sam Worthen, and Christopher Simmonds was the creative director.

“Christopher Simmonds, who was the creative director for the campaign, came up with the idea to capture a ’90s nuance through this office setting, which we all loved,” said Chow.

 “I guess, subconsciously, we maybe try to get away from what people may think about what Public School is,” Osborne said. “For us, [the campaign] didn’t feel like a far off shot. It’s pretty spot-on to what Public School is aesthetically; it’s not something that we consciously chose to try to augment somebody’s perception of what public School is.”

Public School's Fall 2015 Ad Campaign1

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Donovan

Donovan is the CEO and Editor-In-Chief of www.dmfashionbook.com. For all general inquiries please email don@dmfashionbook.com Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.