Joan Smalls And Karlie Kloss Star In Joe Fresh’s Fall 2015 Campaign

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Models Joan Smalls and Karlie Kloss are starring in Joe Fresh’s Fall 2015 Campaign. They posed alongside male models Sean O’Pry and Andres Velencoso, wearing denim-on-denim.

Johan Sandberg shot the campaign in NYC.

“This is our second season with Karlie Kloss and newly featured Joan Smalls, Andres Velencoso and Sean O’Pry. They resonate with customers around the world, which helps drive momentum for the ongoing expansion of Joe Fresh in international markets,” said Mario Grauso, president of the brand.

“Bringing together this exceptional group of talent creates an exciting moment for Joe Fresh and delivers our message of easy, modern style via bold and powerful imagery.”

Photo Credit: Johan Sandberg

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Donovan is the CEO and Editor-In-Chief of For all general inquiries please email Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.