Family Affair: Balmain’s Fall Ads Starring Joan & Erika Smalls, Kylie & Kendall Jenner, And Gigi & Bella Hadid
Balmain‘s creative director Olivier Rousteing decided to do a siblings-themed campaign for fall 2015.
Joan & Erika Smalls, Kylie & Kendall Jenner, and Gigi & Bella Hadid are featured in the Mario Sorrenti-lensed campaign. The ad was under the creative direction of Pascal Dangin at KiDS.
“While I watched Mario [Sorrenti] capture a kiss last fall, I was struck by the love and emotion that I was witnessing in front of me,” Rousteing noted. “Starting with a determination to once again focus on the beauty of an intimate connection, my team and I quickly concluded that a celebration of the unique and unconditional love of siblings is a natural progression from the spirit of last season.”
Kylie & Kendall Jenner
Gigi & Bella Hadid