First Look: McQ Alexander McQueen Fall 2015 Campaign

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McQ Alexander McQueen Fall 2015 Campaign

McQ Alexander McQueen will unveil its fall 2015 campaign today and debuted its new logo, which features the brand’s name partially covered up – showing only the McQ while ueen is censored.

Harley Weir lensed the campaign in Spring Studios in London, which will feature Alexandra Elizabeth Ljadov and Tobias Lundh. Jodie Barnes handled styling duties.

According to WWD, “The four ads feature the logo across the shots of models. The campaign aims to convey the nonconformist attitude and beauty of McQ’s men and women. The ads will break in the August and September publications of titles such as Dazed, i-D, Wonderland, Rollacoaster and Man About Town.”

“This is an exciting time for McQ, offering a clear definition of the brand’s values as we move forward,” said chief executive officer Jonathan Akeroyd. “A new creative identity and digital home for the brand allows us to further establish McQ’s relationship with the house and the importance of the brand to our continued evolution.”

Photo Credit: Harley Weir

Source: WWD

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Donovan

Donovan is the CEO and Editor-In-Chief of www.dmfashionbook.com. For all general inquiries please email don@dmfashionbook.com Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.