Alexa Chung Nabs Fourth Longchamp Ad Campaign

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English model Alexa Chung nabbed her fourth ad campaign for Longchamp. The British beauty celebrated her latest accomplishment in New York‘s Meatpacking Distinct by hosting an intimate dinner. The dinner included Longchamp CEO Jean Cassegrain and Creative Director Sophie Delafontaine, Atlanta de Caddenet, Mia Moretti and Derek Blasberg.

The ad was lensed by photographer Max Vadukul and was shot on the bright, arty streets of Wynwood in Miami.

It was so fun, but we shot [the campaign] a few months ago,” Chung told me Fashionista. “It was boiling hot and we were doing the full collection, which was like a mohair roll neck and leather pants and leather jacket. I think Sophie [Delafontaine] chose it to really test my dedication to Longchamp,” she added.

We’ve used the same team of people for four seasons now, so I love them all and everyone’s really funny and in between we’re all dancing and being stupid,” she added. “But it was quite hard work — if modeling can be hard work.”

Photo Credit: Max Vadukul

 

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Donovan

Donovan is the CEO and Editor-In-Chief of www.dmfashionbook.com. For all general inquiries please email don@dmfashionbook.com Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.