Preview: Victoria Beckham’s New Merged Line
Last month, donbleek.com reported that fashion icon Victoria Beckham was merging two of her brands together. The former Spice Girl singer and current champion of British couture’s Victoria Beckham Denim line will be integrated into Victoria, Victoria Beckham range from Pre-Spring/Summer 2016 collection onwards, creating a “more evolved version” of the popular secondary label (see it here).
And now the day has arrived! The official first collection is now here. Beckham said, “striking color combinations and graphic motifs of fairground iconography” as her starting point.
“The Victoria, Victoria Beckham category has always reflected the other side of my wardrobe and this season has further developed with the integration of the denim collection and a broad range of separates for the first time,” Beckham told Vogue. “I focused on creating pieces that are easy to wear but still feel special. There is still a sense of fun within the collection and I am excited to see it to continue to develop and evolve into what I believe is a unique proposition for my customers wardrobe.”