Jourdan Dunn Talks Her Style, Social Media, Shopping & More With Harper’s Bazaar U.K.

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Jourdan Dunn Spotted Front & Center At Burberry Prorsum’s Men AW15 1

The above image is Jourdan Dunn at London Collections: Mens AW15.

Model Jourdan Dunn was just a kid when she came in the fashion industry. At 15-year-old she signed to Storm Models and has walked runways around the world, appeared on the cover of numerous publications, and was featured in various fashion campaigns and editorials since then.

The British beauty made history by becoming the face of Burberry’Spring 2014 Ad Campaign (see it here). It was the first time that the British luxury house has exclusively used Black models for their campaign and she has just been revealed as HTC INK‘s first global ambassador. Harper’s Bazaar U.K. recently caught up with the supermodel to talk about her collaboration with HTC, the importance of using social media and how it impacted the fashion industry, her personal style, some of her favorite shopping places, beauty regime, favorite London hangout spot and much more. Below are some highlights:

Talk me through your collaboration with HTC on the HTC One M9, how did it come about?
I’ve always been very vocal about wanting to create and design. When I first started out I always said I wanted to have my own denim line, and now that my licencing deal with Fluid World is happening, I’m creating clothes for kids and young adults. I guess HTC saw that and so approached me to create a body art design for their handset.”

How do you use social media to further your personal brand?

Well now having social media is part of your contract. Before, social media was more personal and just fun, a good way to catch up with friends because I was always travelling; now it is basically work. I definitely still use it to see what my friends are up to, but my social media channels are more work driven than they used to be.”

How do you think social media has impacted on the fashion industry?
It has impacted the industry in a big way. I think the fact that you get to see a side of people that you didn’t before is great. People are now getting to know the model. Before, you didn’t really know anything about the person; you just saw a pretty face. But now you can go on someone’s Instagram or go on their Twitter and get a sense of their personality and see their other interests. And brands are all about that. They want to have someone represent them that consumers can relate to, someone that people are going to buy products from because they have millions of followers. So it’s playing a big role. It’s kind of crazy actually.”

How would you describe your personal style?
It really depends on my mood, the weather and what city I’m in. I would say in general my style is more of a sport luxe, street-chic kind of feel. But then sometimes I just want to put on a dress and feel pretty because the sun is out.”

Where do you like to shop?

I’m all about online shopping. It’s quite a habit actually. I love Browns and Net-A-Porter, so I get my high-end pieces from there. But I also love Topshop and Nasty Gal. Even some Misbehave stuff is quite cool. So I kind of do it all.”

You travel a lot, and can work long hours, what’s your secret to keeping your skin so clear?
My beauty regime is kind of intense. Well, not intense, but some other people will look at it and find it surprising. Every morning and night I take the time out – I’d say a good half an hour – to prep my skin. I swear by a good sheet mask. My favourite is SK-II, it’s especially great for when you’re on a flight or before you go to bed. That way you wake up nice and fresh.”

And what about make-up? What products do you like to use?
I love Maybelline’s Great Lash mascara. I also love their Baby Lips Dr Rescue balm. It’s great for different climates and it conditions my lips really well.”

Where’s your favourite London hangout?
“My favourite London hangout is Lucky Voice. My obsession with karaoke started when I moved to New York and tried it for the first time in Koreatown. I always thought karaoke was just old, out-of-date songs, but then I realised it was all chart stuff – it was amazing. Now my friend and I always go.”

Photos Credit: Getty/WENN/ Francesco Carrozzini

Source: Harper’s Bazaar U.K.

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Donovan

Donovan is the CEO and Editor-In-Chief of www.dmfashionbook.com. For all general inquiries please email don@dmfashionbook.com Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.