Ralph Lauren: Showing His Women’s In Europe

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ïżŒ For resort, the designer worked one of his favorite fabrics

The above image is from Ralph Lauren Resort 2016.

It’s true! Ralph Lauren is headed to Europe. This Saturday Ralph Lauren will present his men’s Purple Label collection in Milan. He will also show his women’s in Europe as well, Paris to be exact.

Lauren announced that he will show his women’s in Paris during a preview of his men’s collection last week. Lauren has no plans to exit New York Fashion Week for Paris, but he noted that he’s open to any maneuvers with the potential to strengthen the image of Ralph Lauren as an international plan.

Lauren will show his men’s Polo during the inaugural New York Fashion Week: Men’s on July 16.

Brands showing internationally strengthen companies’ profiles.

“We are an American original brand, but we are now all international,” Lauren said. “I think as you live in an environment, people get to know who you are. I believe as we open stores, wherever they are, the [customer] is going to look at us without saying, ‘they’re American.’”

Lauren on is there anything American about his famous aesthetic. “I don’t really believe there is an American look,” he said. “The obvious would be cowboy, the obvious would be preppy. But in reality there are a lot of preppy looks in Italy, a lot of preppy looks in England. There’s a more sophisticated look, too. We’re playing into all of the worlds.”

 

Photo Credit: Steve Eichner

Source: WWD

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Donovan

Donovan is the CEO and Editor-In-Chief of www.dmfashionbook.com. For all general inquiries please email don@dmfashionbook.com Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.