Details Launches E-Commerce

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Earlier today Details launched its e-commerce, shop.details.com through a yearlong partnership with MasterCard.

The CondĂ© Nast-owned men’s magazine e-commerce offers grooming and fragrance products, and the majority are pulled from the magazine’s grooming guide.

According to WWD, “MasterCard is responsible for back-end operations with checkout being processed through MasterPass ShopThis technology. This provides customers with a Details-branded universal shopping cart. All product fulfillment will be handled by MasterCard’s retail partners, which include Saks Fifth Avenue and Skin Care RX.

“What this does for us is that it allows us to test the waters in respect to e-commerce,” Dan Peres, Details’ editor in chief, said. “It allows us to see what our audience is responding to; it boosts traffic and engagement.”

Peres also said that, “Details will expand its retail grab to include fashion and accessories in the fall, and gear and lifestyle products timed to its annual gift guide for holiday. These categories also will be handled through MasterCard.”

“We are essentially market editors for our readers,” he said. “The editorial team is still applying the same editorial filter. [Unlike a merchant] I don’t have to worry about inventory or markdowns. We cover brands that we believe are consistent with what the user or reader wants.”

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Photo Credits: A screenshot of Details’ e-commerce shop called GroomShop.

Source: WWD

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Donovan

Donovan is the CEO and Editor-In-Chief of www.dmfashionbook.com. For all general inquiries please email don@dmfashionbook.com Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.