Iggy Azalea For Bonds 100

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Bonds is celebrating its 100th anniversary and the brand chose pop star and model Iggy Azalea as their newest ambassador.

In the photos, the “Fancy” rapper wears a Triangle Crop & Hot Shortie, Active Micro Leggings, Splice Printed Micro Top and more.

Iggy also did a Q&A with Bond; see some of it below:

Tell us about becoming the face of Bonds.

Becoming the face of Bonds has been a really exciting experience for me. Growing up in Australia, Bonds always had the biggest Australian model of the year, and her face was ubiquitous. I’m really excited to be occupying that hallowed space
and in addition Bonds is just a really iconic brand that always seemed to mix sporty and girly in a very natural and unobtrusive manner.

What was it about Bonds that made it feel like a good fit for you?

I’m not the type of girl to get super dressed up when I leave the house and I think that especially with the expansion into apparel, that’s what this Bonds campaign is all about. Looking put together but effortless, like you’re ready to do something athletic at any given moment.

What was it like working on the Bonds 100 campaign?

It was awesome. My friend Thomas (with whom I’ve worked several times) was the photographer, so it was really fun to see him. They also gave me a doggie go-pro for my bulldogs!

What’s your favourite look from the Bonds range?

That’s really hard to say but I just love the floral prints! They were really fun and I like that Bonds, which generally keeps everything very classic and monochrome has branched out in that regard

See the full Q&A over a Bonds.


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Donovan is the CEO and Editor-In-Chief of www.dmfashionbook.com. For all general inquiries please email don@dmfashionbook.com Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.